Carnival Corporation
Overview
This project was incredibly ambitious. A massive investment focused on transforming the entire ship ecosystem. This included booking, embarkation, dining, excursions, onboard events & activities, in-cabin entertainment, destination experiences, point of sale systems, media, gaming, and so much more.
Goals
Deliver the most connected, immersive, frictionless, and transparent guest experience.
Create a new level of service that is enabled by technology, but not technology centric. This is achieved through deeply personalized guest experiences that are simple and hassle free.
“Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always different.”
Challenges
Hardware
Mobile
Desktop/laptop
Smart TVs
Set-top-boxes
Custom tablets (kiosks & door panels)
AppleTV
Roku
Xbox
Casino machines
Software
iOS
Android
Web
Windows
Integrations
Existing CMSs
POS
Vacation booking
Excursions
Dining
Merchandise
Navigation
Itineraries
Weather
3r party services
Collaboration
10 different vendors
Sourcing
New hardware
Content
Staff
Support
Hardware installation
Software updates
FOTA while ship is at sea
Crew training
Case Study
Carnival Corporation
Carnival Corporation invested $1b into creating a transformative guest experience. Experience Manager became there tool to deliver and manage their guest experiences across web, mobile, signage, kiosks, and more. They use it today to manage their MedallionClass ships.
Products
Carnival Corporation licensed Experience Manager, a product I envisioned and brought to fruition, to manage most of their guest experiences. This included 4000+ interactive displays per ship, guest companion applications, off-board OTT, and brand websites.
CES 2017 Keynote
The original vision for the OCEAN experience.
OceanMedallion
A wearable device that replaces everything in your wallet so Guests can enjoy a more immersive experience.
OceanReady
A new way to prepare you for your voyage.
OceanView
On-Demand platform of TV Shows and short-form-media produced by Carnival Corp.
OceanNow
Personalized service with Food and Drink orders that are delivered wherever you may be.
OceanCompass
Point-to-point wayfinding solution to get you where you need to go.
PlayOcean & OceanCasino
A whole new way to experience onboard gaming shipwide.
JourneyView
Your interactive timeline where managing your schedule is a breeze.
Devices, Devices, & More Devices
This project required designs for all the devices you can imagine: web, mobile, tablet, door panels, Smart TVs, Apple TV, Roku, Fire Stick, and more.
If you enjoy the challenge of designing for responsively and for variable devices, then you would have loved this project.
Component Library
A component library was built for every OS and device type. Keeping all teams in sync was critical as independent teams worked on different products across this project.
Interactions & Motion
Fresh new interactions and motion concepts brought the experience alive. We tested a wide array of interaction models.
See blow for video examples.
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Here & Now
A list of services, food, & beverages delivered to you no matter where you are.
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Picker Menus
Component interaction definitions.
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Journey Navigation
Progress disclosure model for maps + itineraries.
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Bubble Menus
The bubble fascination was intense. We developed an entire IA on a bubble model system.